I believe icons are vessels for meaning. They are crucial components that help communicate functionality, convey information, and enhance visuals. When executed effectively, icons can improve the overall information architecture, ease of navigation, and positive experience.
Design
At NOVA, I developed a series of icons and guidelines for others to follow and maintain consistency throughout their network. It was important to go with line icons, as these are less ambiguous. This also provides some flexibility, as these types of icons can be hollowed or filled to provide some depth. To retain consistency, the only colors that can be used are the primary colors (green and gold), black, grey, or white.
Impact
The icons have been successful and well received as they easily translate the message. They have been easily integrated on the web, social media platforms, presentations, and reports delivered to internal and external audiences. Overall, this has improved engagement with the college, as it has become easier for students and stakeholders to understand the college’s messaging.
