Passport Express Signature
Passport Express is a service at Dulles International Airport that allows passengers to skip the customs line at their arrival to the airport, and go directly to a kiosk where they can scan their passport to allow their entry to the United States. This service is available for US citizens, US Residents, Canadians citizens, and international passengers from countries with The US Visa Waiver Program. Since this service is for passengers from multiple countries, I incorporated the globe into the brand.
As for the font choice, I used Minion Pro for “Passport” and “Washington Dulles International” because that is the font used for all US Passports. In addition, I wanted the focus on “Express” which is why I picked a thick font to create emphasis. I used the plane flying from the first “E” to the “S” as a representation that it is a non-stop service. Also, the plane silhouette creates the shape of an arrow going right, which symbolizes “moving forward.” For the color choice, I used blue and gold to assimilate the colors found on US passports.
